The making of an entrepreneur
From humble roots to a multimillion pound business...
Blackman did not grow up in the circles he moves in today. Raised by a hard-working single mother, Joe’s cost-conscious business ethic is rooted in a childhood living on the outskirts of Cardiff, the Welsh capital.
During family visits, while his cousins and siblings kicked a ball in the backyard, Joe set up a play office on the floor of his uncle’s business. With a cardboard box desk and an unplugged telephone, Joe spent hours imagining himself running his own business empire. As anyone at the top of their game will tell you, visualisation is key to achieving your goals.
As soon as Joe was old enough, he set up enterprises washing cars, painting neighbours oil tanks, selling handmade greeting cards and polishing antiques.
The early years
A lack of babysitters meant helping Mum at work was par for the course. What they didn’t know was this was Blackman’s first steps towards his first business. Her job meant he spent a lot of time hanging out at St Donats Art Centre when he was a teenager. When his mum got involved in working on a storytelling festival, he needed something to do.
Selling fresh juice to festival goers seemed like a good way to keep him safely occupied. Unlike most teenage boys, Joe didn’t whine about it, instead he leapt at the chance to show what he could do. He expanded his operation each year turning the fruit juice stall into a profitable enterprise!
By the time he was 18 and finishing his school exams, he worked his way up the ranks to be the festival’s event manager as well as the Arts Centre’s own technical manager after taking a great interest in lighting and sound production. A mentor and friend, who lectured at the Royal Welsh College of Music and Art in Cardiff, suggested he apply for their BA in Stage Management so, with years of experience already under his belt, Joe went to university.
To university, and beyond!
For most young people, a part-time bar job is all they can fit in around their studies. Joe not only kept his technical role at the Art Centre, but he also took on contracts with major local nightclubs and entertainment venues in and around Cardiff, such as the Millennium Stadium and International Arena.
He developed his budding taste for event management as Vice President of the Student Union by setting up an SU ball like none they’d seen before. An impressive affair set against the backdrop of Cardiff Castle, Joe sold advertising for the event around Cardiff. Joe was responsible for operating the SU companies, and his eye for business also led to buying back the SU bar franchise as well making commercial investments on the Union’s behalf.
First Businesses
Still only 19, an enterprising young Joe was gaining levels of experience that people years older would envy. Recognising the value of diversification, he set up a couple of creative sidelines. One involved selling fine art pieces to some of Cardiff’s top restaurants. They carried hefty price tags and delivered fantastic returns for Joe and his friend.
Another venture called "Bespoke Beds" led to a lucrative commission supplying bespoke beds to the Big Brother house at the peak of its popularity, and helping Blackman develop yet more useful contacts.
The journey into events
A lot of event management is about who you know and through his freelancing and business ventures word soon spread about the young Welsh lad with a knack for making things happen. Joe was soon involved in large-scale events outside the university such as Party in the Park and the Tsunami aid concert. But through it all he kept up with his studies.
And then came one of those blink and you’ll miss it opportunities. Only halfway through his degree, he was offered the chance to join the Olympic team running the Asian Games in Qatar. Someone had dropped out and the organisers needed a replacement quickly.
It was a no-brainer. Joe left his digs and spent the next six months living on a cruise ship off the coast while coordinating every aspect of the Games’ aquatic events from stage management to timings.
While he was there a chance encounter with the Qatari royal family led to a long-lasting friendship and the prestigious opportunity to plan a royal wedding some years later under the guise of his event planning company, Collection 26.
Collection 26
From its incorporation in 2005 until its 2017 sale, Collection 26 grew into one of the world’s leading event planning companies under Joe’s direction.
From footballers to musicians, and hedge fund managers to royalty Blackman’s company has created opulent weddings and extravagant parties that his childhood self could only dream of.
After growing the business for 13 years, he finally sold the company pre-covid in a private sale in 2018 for an undisclosed sum to focus on other ventures
A few of Collection 26's memorable events
CORPORATE
Starbucks
International Olympic Committee
American Express
Virgin
The Football Association
Universal
Christian Louboutin
Enterprise Rent-A-Car
UBS
Rightmove
Africa Oye Festival
Barclays Wealth
Hiscox Insurance
Royal Bank of Scotland
The Port of Felixstowe
Coutts
Go Compare
Dairy Crest
Costain
Marks & Spencer
PRIVATE
50 Cent
The Killers
Ed Sheeran
Theo Walcott (England, Arsenal)
Aaron Ramsey (Wales, Arsenal)
Nick Robertson - Founder and CEO, ASOS
Nick McCabe - President and CEO, Hakkasan
Peter Coates - Founder of Bet 365 / Stoke FC
Phil Burks - Founder, Big Yellow Storage Company
Rattan Chadha - Citizen M Hotels / MEXX
Melissa Magnasun - Magnasun Worldwide Hotels
The Candy Brothers
HE The Ambassador of Equatorial Guinea
HE The Ambassador of Uzbekistan
ROYALTY
Abu Dhabi Royal Family
Saudi Royal Family
UK Royal Family
Monaco Royal Family